BORN OUTTA FIRE: THE WINTER STREETWEAR PHOTOSHOOT
This is it—raw energy, pure fire, and streetwear built for the bold. Months of grinding, designing, and testing have brought us to this moment. The Born Outta Fire winter collection has officially landed, and now it’s time to immortalize it in a shoot that hits hard. We’ve locked in a new photographer, scouted the perfect locations, and dialed up the attitude.
Forget clean studios—we’re keeping it gritty, raw, and unapologetic. Think shadowy pool halls, urban backstreets, and industrial fire—places that match the heat of this collection. Deep tones, laid-back luxury, and high-impact contrast, all shot against backdrops that scream underground energy.
THE POOL HALL SHOOT
We set up shop in a dark-lit pool hall, soaked in old-school street vibes. The glow of fruit machines, dart boards flashing on screens, and neon reflections bouncing off polished tables—it was the perfect storm of retro cool. The photographer worked with bursts of light, blending shadow and glow to capture the collection’s high-energy aesthetic.
Our models? New to the game but guided by the legend himself, Marvellous Cain. They owned it, rocking our French Terry cotton hoodies and oversized Aloe Vulcan “God of Fire” T-Shirts. We shot classic pool table poses, energy-filled candid moments, and full-body power shots that screamed 90s magazine cool.
Then came the staircase shoot—long, moody, and cinematic. Every frame oozed raw energy. The highlight? A Bladerunner-style fruit machine shot, with neon reds and blues bouncing off the lenses, wrapping our tracksuits and hoodies in an electric glow. Absolute fire.
PURE FIRE STREETWEAR
Next, we cranked up the heat. A mechanic’s garage and spray shop became our battlefield, dripping in raw industrial energy. Welders throwing sparks, stacks of tires, metal staircases—it was pure underground chaos, and our gear thrived in it.
We took shots outside against rugged metal backdrops—moody skies, cold steel, and warm fire setting the tone. Inside, the arc welder’s yellow flames turned the God of Fire T-shirt into a straight-up beast, lighting up its aloe screen print in an unreal way.
Even the garage crew got involved. These weren’t models—they were real, working hands, covered in grease and grit. But the second they stepped in front of the lens, they owned it. The energy was unmatched.
THAT’S A WRAP—BORN OUTTA FIRE, CAPTURED
Mission accomplished. The shots? Absolute carnage. The models? Straight killers. The vibe? Next-level. Now, the photos head into editing before we unleash them.
Stay locked in. The fire is about to spread. Born Outta Fire—built for the bold.