Yardrock Clothing is the official streetwear label of Yardrock Records. Born out of the fire of the mid-nineties Jungle scene, evolved through the clubs and drum and bass raves of the noughties and exploding into your consciousness in the twenties.
Natus Ex Igne (Born Outta Fire)
The Yardrock Sound was born out of the pure Junglist Fire of the mid-nineties rave explosion. Our head honcho Marvellous Cain released his seminal Junglist track "The Hitman" in 1994, before releasing tracks with Suburban Base and I.Q. He released one of the first Jungle / Drum and Bass albums in 1995 with "Gun Talk" as well a string of releases on other labels.
Marv's first big sets as a DJ where at rave like Inter-Dance at Sterns and they soon cemented him as a regular act at clubs like LazerDrome, One Nation, Telepathy, United Dance and The Fruit Club
Before Yardrock's creation came I.Q Records (with Sponge) and Runninz. Runninz released some big tracks including High Chaparral and Roll That Shit.
in 2014, Born outta the Fire of the nineties Jungle scene, The Hitman returned with Yardrock Records. A new standard was set and an endless stream of pure ragga fire and bassline madness flew out of the Yardrock stable through the speakers of the rave scene and onto the dancefloor.
With Yardrock's emergence onto the Jungle scene and their iconic Lion logo came a range of merch clothing. In partnership with Phat Press, a series of crisp Lion Tees steadily flew out across the World. As the designs developed it became more than just merchandise, it became its own entity. It was alive.....
After teaming up with Junglist Network for some original and innovative collaborations, including a Signature Tee and a cross-body bag, Yardrock was ready to explode onto the UK's streetwear market.
We are Born Outta Fire!
Our Junglist Network Collabs
Our Cross Body Bag was custom made to suit a DJ or MC
Out Signature Tee Sold out in a few days
The Born Outta Fire Range
Our latest drop - Born Outta FIre - First wave of Tees, Hoods and Sweats are out now.
